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Guinness

Abbott Mead Vickers (AMV) BBDO, London

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Guinness: “Sapeurs”# The newest spot from Guinness shines a light on the Society of Elegant Persons of the Congo (the Sapeurs), an impeccably stylish club made up of blue-collar workers who dedicate their leisure time to colorful fashion while displaying effortless savoir faire.

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Guinness: "Sapeurs"# The newest spot from Guinness shines a light on the Society of Elegant Persons of the Congo (the Sapeurs), an impeccably stylish club made up of blue-collar workers who dedicate their leisure time to colorful fashion while displaying effortless savoir faire.

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