Guinness
Abbott Mead Vickers (AMV) BBDO, London
[5.18.081]
More Info
Guinness “Liquid Tumble”#
Opening on an interestingly shaped “tap take” on the legendary harp logo, this beautifully created spot goes on to explore the art of pouring the perfect pint of Guinness by presenting a succession of semi-allegorical figures that soar and descend, float, and finally link hands, subsequently mutating into a glass of the “black stuff” designed to illustrate that – as the tagline proclaims – Guinness is indeed made of more.
- Client Guinness
- Ad Agency Abbott Mead Vickers (AMV) BBDO, London
- Creative Director Martin Loraine , Steve Jones
- Art Director Nadja Lossgott
- Copywriter Nicholas Hulley
- Production Company Riff Raff, London
- Director in/out
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