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Guinness Extra Cold

Abbott Mead Vickers (AMV) BBDO, London

[1.07.010]

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Guinness Extra Cold “Fish” + “Mudskipper” (00:10) each #
The award-winning “NoitulovE” spot from
Guinness is continued. The beer-swilling
lads in that earlier commercial went back
into evolutionary history until they finally
became mudskippers. In the first commercial, we see an excerpt of the original
in which the journey back in time turns
them into dolphins. One of them fails to
get back into the water, ending up on its
back – and deep-frozen – on the bare
sheet of ice. The second spot in the new
series shows these little creatures as they
sit slurping by the water. Yet the ice age
appears to be approaching faster than
many of them is able to get his tongue
out of the water. Tagline: “Guinness. But
extra cold.”

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Guinness Extra Cold “Fish” + “Mudskipper” (00:10) each # The award-winning “NoitulovE” spot from Guinness is continued. The beer-swilling lads in that earlier commercial went back into evolutionary history until they finally became mudskippers. In the first commercial, we see an excerpt of the original in which the journey back in time turns them into dolphins. One of them fails to get back into the water, ending up on its back – and deep-frozen – on the bare sheet of ice. The second spot in the new series shows these little creatures as they sit slurping by the water. Yet the ice age appears to be approaching faster than many of them is able to get his tongue out of the water. Tagline: “Guinness. But extra cold.”

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