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Guinness Ireland

Abbott Mead Vickers (AMV) BBDO, London

[2.19.057]

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Guinness Ireland “Guiness Clear”
A commercial in which Guinness takes a completely different tack, encouraging people to enjoy water at social events as much as they do its own iconic brew. Drinkers can now enjoy H2O in a branded glass, thus retaining the affinity to Guinness itself, yet while keeping their body hydrated and helping to moderate their drinking. Drinking water is a positive choice and should be celebrated.

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Guinness Ireland “Guiness Clear” A commercial in which Guinness takes a completely different tack, encouraging people to enjoy water at social events as much as they do its own iconic brew. Drinkers can now enjoy H2O in a branded glass, thus retaining the affinity to Guinness itself, yet while keeping their body hydrated and helping to moderate their drinking. Drinking water is a positive choice and should be celebrated.

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