This campaign is part of the online selection for issue 229.

To celebrate the arrival of the new year, we developed a campaign that sparks memories and imagination.
With the theme “Wearing white on New Year’s Eve is a tradition, telling the best stories is ours,” we present famous characters from the cinematic universe dressed in white instead of their classic colors.
The campaign highlights the arrival of 2025 and a new chapter in everyone’s lives, reinforcing the importance of living the best stories both on and off the screen.