Happy Openings
Cossette Communications Group, Montreal
[03.24.260]
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ONLINE ONLY
A picture-perfect toolkit for new restaurants
McDonald’s is planning to expand by 25% globally by 2027. Canada is part of those plans, so our challenge was to figure out how to highlight all these openings. But the inauguration of a new restaurant is more than just an expansion—it’s a cause for celebration. So, McDonald’s wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald’s menu items and meet the technical challenge of creating a sense of movement in static images.
https://www.behance.net/gallery/191587015/McDonalds-Happy-openings
- Client McDonald's Canada
- Ad Agency Cossette Communications Group, Montreal
- Creative Director Alexandre Gadoua, Alexandre Jutras, Anne-Claude Chenier, Cedric Audet, Jason Hill
- Art Director Philippe Leblanc
- Copywriter François-Julien Rainville
- Photographer Mathieu Lévesque
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