Archive

Shop

Happydent

McCann, Mumbai

[4.05.137]

More Info

For the shoot with his top model, this Indian photographer has set himself an brilliant target. Yet this kind of perfectionism can be really strenuous – quite apart from constantly having to hear “Smile please.” When the model, after countless takes with a variety of cardboard figures in the studio, finally wants to end the shoot, the photographer is keen to get in just one more shot. The assistant is rapidly got into position, Happydent White popped into her mouth, and then: “Smile.” With teeth as gleamingly white as this, you can save on the flash.

More: McCann Mumbai

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

Happydent

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
For the shoot with his top model, this Indian photographer has set himself an brilliant target. Yet this kind of perfectionism can be really strenuous – quite apart from constantly having to hear “Smile please.” When the model, after countless takes with a variety of cardboard figures in the studio, finally wants to end the shoot, the photographer is keen to get in just one more shot. The assistant is rapidly got into position, Happydent White popped into her mouth, and then: “Smile.” With teeth as gleamingly white as this, you can save on the flash.

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.