Hard Days Deserve a Hard Lemonade
VCCP
[02.24.083]
More Info
MIKE’S HARD LEMONADE
Hard Days Deserve a Hard Lemonade
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In a series of 30-second spots, various characters are tested by two store clerks to see if their day was hard enough to warrant a bottle of Mike’s Hard Lemonade. Their haphazard scenarios are told in flashback and explain their desire for a cold bottle of lemonade.
- Client Mike´s Hard Lemonade
- Ad Agency VCCP
- Creative Director Gianmaria Schonlieb, Zoe Bell
- Art Director Michelle Greeley, Pip Bishop
- Copywriter Sean Condrick, Chris Hodgkiss
- Production Company MJZ, Los Angeles
- Director The Perlorian Brothers, Los Angeles
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