Harley-Davidson
Ogilvy & Mather, Johannesburg
[3.08.129]
More Info
A woman and two men enter an elevator.
The younger man, in shirt and tie,
seems to be looking forward to the
scene that is about to ensue: visible discomfort
is apparent in his company on
account of the cologne he is sporting.
And when he says, “Hit the ground,” by
which he means “Please press Ground,”
this is, due to the Harley-Davidson
nimbus of his fragrance, taken by the
others to be an order to lie down flat on
the ground. Satisfied, the macho has the
lift travel down again. Typically Harley-
Davidson, in other words.
- Client Harley-Davidson
- Ad Agency Ogilvy & Mather, Johannesburg
- Art Director Tetteh Botchway
- Production Company Bouffant, Johannesburg
- Director Marc Sidelsky