Harrah’s SoCal
i.d.e.a., San Diego
[4.17.065]
More Info
Harrah’s Resort SoCal “Amor Prohibido Telenovela,” “Funner Mayor”
In one spot, a corny telenovela cheating-exposed scene, complete with tourist-style subtitles, in the other David Hasselhoff, who, in his capacity as mayor of Funner, tells us how much fun we can have in the little Californian town with such a similar-sounding name. Funner, the VO explains, is “not a word but a place.”
- Client Harrah's SoCal
- Ad Agency i.d.e.a., San Diego
- Creative Director Scott Johnson
- Art Director Austin Lane
- Copywriter Joe Nafziger
- Production Company The Directors Bureau
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