Harvard Business Review “IBM” (00:50) #
In a small, cramped office that appears to
be more than a little cluttered and chaotic,
we see a young clerical worker desperately
trying to get the CEO of IBM, Sam Palmisano, on the phone. He needs urgent
advice regarding a business matter before
his boss gets back. Yet the voice on the
line says that Palmisano is currently not
available and refuses all requests to forward either cell phone number or email
address. Super: “Reach the big guys.” followed by a shot of the Spanish-language
edition of the Harvard Business Review.
Pay-off: “Weekly with El Commercio”