X-MADRID is a shopping center that was born with the idea of ​​being an anti-shopping center; and as such this is the communication that works. In its business model there is a higher percentage of leisure offerings compared to retail offerings.

In this case and as the third edition of the motorcycle day, the briefing was open with the aim of attracting lovers of that world… And we thought of an audiovisual that in addition to entering their eyes would move their insides, that conveys the sensations of driving a motorcycle. The result was exceptional.

Such was the success of the campaign that today it surpasses 2 million views on Instagram and continues to grow.