“Hairdresser” + “SM” [00:30]# “So good you´ll want to hear another one” is the claim for Heart FM radio. This is documented by showing a man at a hairdressers who becomes a placid victim of the hairdresser´s whims just because Heart FM is playing some of the best songs in the background. The second spot has the camera positioned under a bed on which some S&M practices seem to be going on, judging from the paraphernalia intruding into the frame. The music is also courtesy of Heart FM and quite up to the occasion. We hear things like Velvet Underground´s “Venus in Furs” or Carole King´s “Chains”. Pay-off: “Heart FM, AM and SM.”