HEDVIG
Bacon STH, Stockholm
[1.22.170]
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It’s just stuff
Swedish neo insurance company Hedvig is trying to change the concept of insurance to become fast. Norwegian directors Matias & Mathias took that concept as far as it can go with a mockumentary on insurance addicts. In this series of short, insightful ads, Swedish insurance company Hedvig wants us to enjoy life more and worry less about ‘things’.
[JA] ‘I’ve always thought of insurance as a category. This is a new approach to insurance, a fantastic insight for the category.’
- Client HEDVIG
- Ad Agency Bacon STH, Stockholm
- Creative Director Evelina Rönnung, Petter Swanberg
- Director Mathias & Matias, Rebecca Lundin
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