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Heineken

McCann Erickson, Dublin

[4.05.129]

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In many a place one goes, it takes true ingenuity to lay one’s hands on a Heineken, as demonstrated by this young Cuban. Sitting on the backseat of the car of two US government agents, he would appear to be in a whole lot of trouble. He is taken to the airport in handcuffs, with his passport subsequently being stamped to endorse the deportation. Having arrived back home complete with sports bag, he meets with nothing but a grin from the local customs officers. Mission accomplished. His buddies are, after all, already waiting for the Heineken purchased during this quick dash to the US. It’ll be someone else’s turn to get in the next round.

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In many a place one goes, it takes true ingenuity to lay one’s hands on a Heineken, as demonstrated by this young Cuban. Sitting on the backseat of the car of two US government agents, he would appear to be in a whole lot of trouble. He is taken to the airport in handcuffs, with his passport subsequently being stamped to endorse the deportation. Having arrived back home complete with sports bag, he meets with nothing but a grin from the local customs officers. Mission accomplished. His buddies are, after all, already waiting for the Heineken purchased during this quick dash to the US. It’ll be someone else’s turn to get in the next round.

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