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Heineken

Leo Burnett, Sydney

[2.06.014]

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More Heineken advertising, this time
from “Down Under” and featuring some
amazing special effects: a man gets into
a taxi and, on his way to the pub, his
surroundings – houses, cars, streets,
people – undergo a transformation that,
finally, has the protagonist step out into
the age 1873, when Heineken was first
made. The pub’s landlord doesn’t know
what to make of the beer quaffer’s
assessment that his Heineken tastes
exactly the same as it does today but he
comes up with an ingenious solution to
the patron’s order for a sixpack.

More: Leo Burnett Sydney

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More Heineken advertising, this time from “Down Under” and featuring some amazing special effects: a man gets into a taxi and, on his way to the pub, his surroundings – houses, cars, streets, people – undergo a transformation that, finally, has the protagonist step out into the age 1873, when Heineken was first made. The pub’s landlord doesn’t know what to make of the beer quaffer’s assessment that his Heineken tastes exactly the same as it does today but he comes up with an ingenious solution to the patron’s order for a sixpack.

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