Heineken Rugby World Cup Sponsorship “Continental Drift” (00:50) #
Strongmen from around the world gather
to perform a feat of unimagined proportions, their mission being nothing less
than that of shifting the position of the
continents, and the whole world is watching the event live. Once the deed has
been done, all groups meet outside a
small sidewalk café in Paris. A cute waitress opens the doors of the place and the
crowds pour inside. With the “One World,
One Cup, One Beer” endline, Heineken is
here advertising its sponsorship of the
Rugby World Cup.