Heineken
Publicis, Milan
[6.16.027]
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Heineken “When You Drive, Never Drink”
Clips from the career of champion Formula One driver Sir Jackie Stewart, pieced together with the help of CGI. Whenever he was offered a beer after a successful race, he always gracefully declined. And that still applies today. “No thanks, I’m still driving,” says Stewart in this “Don’t drink und drive” message from F1 sponsor Heineken.
- Client Heineken
- Ad Agency Publicis, Milan
- Creative Director Bruno Bertelli, Luca Cinquepalmi, Marco Venturelli
- Art Director Alessandro Candito
- Copywriter Bruno Vohwinkel
- Director Gary Freedman
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