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Publicis, Milan

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Heineken “Chorus”
Heineken fans from all over the world, ranging from window cleaners to hairdressers, office workers to kitchen workers, first sing alone – to the great amusement of those around them – before coming together in a sold-out soccer stadium to form a choir. The encore is a little duet between two of the guys, one of whom comes pretty close to capturing the Freddy Mercury falsetto.

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Heineken “Chorus” Heineken fans from all over the world, ranging from window cleaners to hairdressers, office workers to kitchen workers, first sing alone – to the great amusement of those around them – before coming together in a sold-out soccer stadium to form a choir. The encore is a little duet between two of the guys, one of whom comes pretty close to capturing the Freddy Mercury falsetto.

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