Heineken
Publicis Milan, Italy
[1.22.081]
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HEINEKEN
Non-Alcohol # Scored by a playful cover of Stevie Wonder’s ‘Superstition’, this ad spot promoting Heineken 0.0 shows the prominence of alcohol in social occasions throughout history. From Viking gettogethers to 1920’s parties, drinking has always made teetotallers face social exclusion. With Heineken’s new non-alcoholic alternative, now you can cheers with no alcohol.
- Client Heineken
- Ad Agency Publicis Milan, Italy
- Creative Director Bruno Bertelli
- Art Director Alex Eftimie
- Copywriter Ruxandra Drilea
- Production Company Hobby Film, Stockholm
- Director Rodrigo Saavedra
More: Publicis Milan Italy
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