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Heineken Italy

Publicis, Milan

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Heineken “Unmissable”#
A brand that always wants to make us feel like every moment can be an enjoyable one if you choose a fresh perspective – that fresh perspective, in its own particular case, being beer drunk as accompaniment to Champions League soccer (which is, of course, sponsored by Heineken). In this ad, we see football fans who, on account of maddening distractions, are totally gutted after missing some game-changing moments in a match. Funny, yet painful, to watch.

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Heineken “Unmissable”# A brand that always wants to make us feel like every moment can be an enjoyable one if you choose a fresh perspective – that fresh perspective, in its own particular case, being beer drunk as accompaniment to Champions League soccer (which is, of course, sponsored by Heineken). In this ad, we see football fans who, on account of maddening distractions, are totally gutted after missing some game-changing moments in a match. Funny, yet painful, to watch.

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