Heinz Tomato Ketchup “Rude” + “Issues” [00:30]# In the first spot, a bottle of Heinz Ketchup suspended over a hamburger. Despite the customer´s best efforts to coax it out by shaking, nothing happens.
MVO: “Heinz Tomato Ketchup doesn´t mean to keep you waitnig. It´s not trying to be rude. But let´s face it. It is rude.”
The second spot shows close-ups of the Heinz Ketchup bottle, which is almost empty.
MVO: “Some of the Heinz Tomato Ketchup never comes out. It just stays stuck in there and we can only look at it. This part of the ketchup will never be fully understood. This part of the ketchup has issues.”