Heinz: “Deli Mum” [00:30]# A little boy and his sister grab themselves the sandwiches lovingly prepared for them with Heinz Deli Mayo by their mother – portrayed here in the shape of the stout sandwich-maker typically to be found in a New York deli. When the father – just about to rush off to work – also asks for his lunchtime snack, “Mum“ insists on a goodbye kiss, cooing: “Love you. Straight home from work, sweet cheeks.” Tagline: “Heinz Deli Mayo. Mayo with a New York Deli Flavour.”