HEINZ
Wunderman Thompson, Barcelona
[1.22.175]
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Sorry for being late
A funny campaign in less funny times: Heinz apologizes for being 150 years late in offering a pasta sauce in the United Kingdom. At least it was worth the wait, ‘because nothing so ridiculously good, has come so ridiculously late’.
[JA] ‘I will always applaud a brand that dares to say something bad about themselves. Even if it’s a marketing strategy, I don’t care. Saying a negative thing about the brand is not an easy choice.’
- Client Heinz Ketchup
- Ad Agency Wunderman Thompson, Barcelona
- Creative Director Gloria Hernández, David Caballero, Pipo Virgos, Paco Badia
- Art Director Monica Casamor, Carlos Galán, Sergi Boixadera
- Copywriter Estel Ladra, Albert Xifra
- Production Company Oxigeno, Barcelona
- Director Jorge Palomares
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