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Heinz Ketchup

Wunderman Thompson MENA, Dubai

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HEINZ
The Unstainable Thobe # Heinz have paired with Wunderman Thompson Dubai to meld cultural heritage with practicality, introducing The Unstainable Thobe. The thobe is
a white garment traditionally worn by men in the Arabian Peninsula. Because the cleanliness of the robe is culturally important, Heinz teamed with specialist tailors to create a thobe that could be worn without the risk of occasional ketchup stains.

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HEINZ The Unstainable Thobe # Heinz have paired with Wunderman Thompson Dubai to meld cultural heritage with practicality, introducing The Unstainable Thobe. The thobe is a white garment traditionally worn by men in the Arabian Peninsula. Because the cleanliness of the robe is culturally important, Heinz teamed with specialist tailors to create a thobe that could be worn without the risk of occasional ketchup stains.

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