Heinz launched the campaign ‘Helping reduce food waste since 1869’ to showcase how loyal Heinz Ketchup fans prevent edible food from being discarded. Each poster highlights real consumer behavior, showing how adding ketchup can make leftovers and undesirable food delicious again and helps prevent food waste. The campaign’s AI visuals, crafted by renowned photographer Arthur Mebius, depict scenarios from the 1920s, 1970s, and 2024. The campaign is displayed at key locations in Amsterdam around Stop Food Waste Day.