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Henry M. Betrix

Leo Burnett, Frankfurt am Main

[3.95.098]

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“Principles” [00:30]# In this beautifully stylized commercial an archer prepares to shoot his bow amidst a cacophonous buzz of voices proclaiming this and that. MVO: “Try to get to the essential of things and make it your principle.” Cut to a flacon of “Principles,” a new man’s scent for Henry M. Betrix.

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"Principles" [00:30]# In this beautifully stylized commercial an archer prepares to shoot his bow amidst a cacophonous buzz of voices proclaiming this and that. MVO: "Try to get to the essential of things and make it your principle." Cut to a flacon of "Principles," a new man's scent for Henry M. Betrix.

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