Hewlett Packard
Publicis Conseil, Paris
[1.22.038]
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HEWLETT PACKARD
Printing Trees # In October 2021, HP committed to planting one million acres (400,000 hectares) of forest in recognition of the fact that printing has a less than enviable reputation for sustainability. Even this production – a beautifully crafted homage to sustainability and growth – had its carbon footprint offset by the planting of 40 trees in the Amazon.
- Client Hewlett Packard
- Ad Agency Publicis Conseil, Paris
- Creative Director Steve O’Leary
- Art Director Jean-Marc Tramoni
- Copywriter Marc Rosier
- Production Company La Superette
- Director Sean Meehan
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