Hiroshima Peace Culture Foundation
“Watch” (00:45) #
A beautifully illustrated Japanese spot
featuring a little girl holding her father’s
bewatched hand, plangent music on the
soundtrack. Focus on the father’s watch.
Suddenly, the rest of the image seems
to blow away, the illustrated watch
turns into a real one with the lines
“8:15, August 6, 1945. Atomic Bombing.”
The client is the Hiroshima Peace
Culture Foundation.