As offices slowly reopened after COVID’s closures, H&M introduced a sustainable new initiative to help men get back into the workforce: for 24 hours they could borrow a suit for free, long enough for a job interview.

Luis Gaitán: “First impressions open doors. By offering the possibility to people to rent a suit for free for a job interview the brand is not only making possible for people to try and wear its suits, but also connecting with them with a high level of empathy, more in a moment where the pandemic made job seeking a more challenging step. The next step is to scale it globally. I applaud this kind of ideas.”