H&M “Modern Classic” (00:40) #
To an instrumental take on the Depeche
Mode classic “Just Can’t Get Enough,”
this spot showcases the Modern Classic
line of fashion chain H&M. Against a
backdrop of glowing white rooms, the
protagonist shows herself to be suitably
garbed for any occasion. She takes her
tea in a striped little jacket and French
cap, while preferring to don a short black
skirt and rollneck sweater when sorting
through files at the office. Until, that is,
she finally – as at the beginning of the
spot – reappears in red ankle boots and
black hat before exiting the picture.