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H&M / In-House, London

adam&eveDDB, London

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H&M “Essentials For Everyone”#
David Beckham over and over in an endless Groundhog Day loop. Every day, he wakes up and always takes the same route. The people around him are all walking around in the same clothes he is wearing. A commercial for fashion from H&M, whose customers are often said to inadvertently catch each other wearing the same outfit.

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H&M “Essentials For Everyone”# David Beckham over and over in an endless Groundhog Day loop. Every day, he wakes up and always takes the same route. The people around him are all walking around in the same clothes he is wearing. A commercial for fashion from H&M, whose customers are often said to inadvertently catch each other wearing the same outfit.

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