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Homelessness is spiking
TBWA, Manchester
[03.24.206]
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Hostile architecture is on the rise in our towns and cities. Designed specifically to make homeless people feel unwelcome, it’s insidious and inhumane.
To raise awareness of this hostile street architecture, in particular anti-homeless spikes, we worked with UK artist Stuart Semple. We turned the spikes into poster sites. Meticulously constructed to be a bespoke fit for a set of anti-homeless spikes in a specific doorway or paved area, each piece showed the real spikes piercing the images of sleeping people and served as a stark reminder of the cruel measures employed to deter the homeless.
The campaign is to raise awareness of hostile design and encourage people to support Stuart Semple’s hostiledesign.org campaign.
https://www.creativereview.co.uk/spikes-anti-homelessness-campaign/
- Client hostiledesign.org
- Ad Agency TBWA, Manchester
- Creative Director Gary Fawcett, Lisa Nichols
- Copywriter Lisa Nichols
- Photographer Duncan Elliott Photography
More: TBWA Manchester
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