Steve Vranakis: “A sort of interactive version of the classic award-winning Honda Cog campaign, The Experiment uses multiple
pop-up windows in the most innovative and original ways. It’s sort of a mousetrap type of mechanic that shows the relationship
and effect that one object/window has on another. Scaring a chicken with a crossbow sees it lay an egg into a
frying pan. It works very well and is incredibly accurate, and you see yourself getting into it more and more. It
gets quite complicated the more you play with it, and you begin to have a new-found appreciation for the cause
and effect different things have on each other.”