
Honda
Mori, Dentsu, Tokyo
[2.14.002]
More Info
Car enthusiasts can use Honda’s 3D printer to produce models of selected concept cars.
Dominic Goldman:: “If you like cars, as I do, then being able to 3D print one from an exclusive concept collection is pretty cool. The carmaker released a household 3D printer. The data is available on the website, honda-3d.com, where people can download files to make their own miniature versions of cars such as 1999’s Fuya-Jo, which features semi-standing seats and a DJ’s booth-style cockpit. The brand is hoping the project will inspire the next generation of engineers and designers.”
- Client Honda
- Ad Agency Mori, Dentsu, Tokyo
- Creative Director Morihiro Harano
- Art Director Yoshihiro Yagi, Haruko Tsutsui
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