Honda, Kumamoto
DM9DDB, São Paulo
[2.02.092]
More Info
Honda : “A Hole in the Sole” [00:45]# A young man has walked so much that he has a big hole in his shoe. He sits down and carefully folds a page of newspaper to lay inside the shoe, covering the hole. When he turns the shoe over to inspect his handiwork, he sees a motorcycle ad from the paper through the hole, and decides that his days as a pedestrian are over.
- Client Honda, Kumamoto
- Ad Agency DM9DDB, São Paulo
- Art Director Roberto Fernandez, Marcos Medeiros
- Copywriter Fabio Abram
- Production Company Jodaf Mixer, Sao Paulo
- Director Joao Daniel Tikomiroff