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Honda, Kumamoto

Wieden + Kennedy, London

[1.04.110]

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Honda “Every day” (01:05)# Echoing Honda’s previous and very impressive spot “Cog”, this commercial again revolves around the perfect interaction of various sequential narratives. Only that this time the driver occupies centre stage and not the car. Quotidian routines are literally enlarged upon here. But isn’t it true: the better something goes, the more we tend to take it for granted?

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Honda "Every day" (01:05)# Echoing Honda's previous and very impressive spot "Cog", this commercial again revolves around the perfect interaction of various sequential narratives. Only that this time the driver occupies centre stage and not the car. Quotidian routines are literally enlarged upon here. But isn't it true: the better something goes, the more we tend to take it for granted?

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