Honda, Kumamoto
Wieden + Kennedy, London
[1.05.098]
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Honda “Grrr (Hate something, change something)” (01:30) #
Enter London agency Wieden + Kennedy
with a very unusual spot. An animation
– reminiscent of Heinz Edelmann’s
“Yellow Submarine” – of flowers
and trees coming to life with fluffy little
bunnies frolicking on green pastures
and a peaceful sun smiling down from
above. But there is a ghastly problem!
It’s the noise and stench coming from
evil flying diesel motors hellbent on polluting
the environment. Thank heavens
for the environment-friendly Honda
diesel!
- Client Honda, Kumamoto
- Ad Agency Wieden + Kennedy, London
- Copywriter Sean Thompson , Richard Russell , Michael Russoff
- Production Company Nexus Productions, London
- Director Alan Smith , Adam Foulkes