Honda, Kumamoto
Wieden + Kennedy, London
[2.07.006]
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Honda “Asimo Museum” (01:30) #
In this new spot, Honda highlights “The
Power of Dreams.” Technology – personified by a little white robot – has many
tasks to perform, yet would appear to
know only one direction: forwards. And
thus it is that the little high-tech figure
seen here in a museum marches past
many a technological development, climbing the stairs ever higher and higher until
he is finally standing under the sky at the
very top.
- Client Honda, Kumamoto
- Ad Agency Wieden + Kennedy, London
- Art Director Chris Groom , Michael Russoff , Stuart Harkness
- Copywriter Chris Groom , Michael Russoff , Stuart Harkness
- Production Company Gorgeous
- Director Peter Thwaites