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Honda, Kumamoto

Wieden + Kennedy, London

[2.07.006]

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Honda “Asimo Museum” (01:30) #
In this new spot, Honda highlights “The
Power of Dreams.” Technology – personified by a little white robot – has many
tasks to perform, yet would appear to
know only one direction: forwards. And
thus it is that the little high-tech figure
seen here in a museum marches past
many a technological development, climbing the stairs ever higher and higher until
he is finally standing under the sky at the
very top.

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Honda “Asimo Museum” (01:30) # In this new spot, Honda highlights “The Power of Dreams.” Technology – personified by a little white robot – has many tasks to perform, yet would appear to know only one direction: forwards. And thus it is that the little high-tech figure seen here in a museum marches past many a technological development, climbing the stairs ever higher and higher until he is finally standing under the sky at the very top.

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