Honda Motor Europe
Sid Lee, Paris
[2.19.122]
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Honda Motor Europe “The Hybrid You Can Feel”#
While others may put the focus on the actual product, Honda chooses to go for the testimonial format.
For the launch of its first Hybrid SUV, the CR-V Hybrid, Honda Motor Europe asked actual Honda owners (“Honda Lovers”) from across Europe to describe the kind of things – silent energy, the thrill of driving it, etc. – they felt after testing this new hybrid during the pre-launch phase.
- Client Honda Motor Europe
- Ad Agency Sid Lee, Paris , Hakuhodo West
- Creative Director Sylvain Thirache
- Art Director Ludovic Gontrand
- Copywriter Güllit Baku
- Production Company Iconoclast Interactive
- Director Manu Cossu
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