Being kind costs you nothing, but it can change the world for others. Our words have an enormous impact on people’s lives, and this campaign shows the positive side of it. Let’s not be bullies and start making the world a better, a happier place.

Rimantas Stanevicius: “This cool anti-bullying experiment doesn’t directly talk about bullying, but rather celebrates empathy and friends of those who were bullied. It encourages supporters because those who have supportive friends are less likely to be bullied. I liked both the approach and the authenticity of the video. The latter probably has a lot do with the fact that it was directed by a teenager.”