Natalie Lam, Chief Creative Officer, Publicis Groupe APAC & ME

K11 MUSEA’s Sanitisation Robots
“I moved from NYC to Hong Kong during the peak of the pandemic in early 2021. After living through a year of sanitizer and PPE shortages in NYC, I was surprised to see this lovely and positive attitude towards fighting Covid in Hong Kong. It’s a stark contrast. This little video was made for the latest glitzy art-themed shopping mall K-11, as a public apology after customers contracted Covid in one of their restaurants, to promise they’d be more diligent in keeping the customers safe. The little robots were, and still are, a common fixture in the mall. They are considered a functional fixture and not a special attraction. We often try to inject creativity into our clients’ businesses and sometimes it’s an uphill battle. Here is an example of creativity being part of the DNA of business and Hong Kong has plenty of these.”

https://www.facebook.com/K11MUSEA/videos/236287101558183