Hornbach: “Cow” [00:45]# These two spots are taken from the latest Hornbach campaign “How much madness is there in you.” In “Cow,” two DIY enthusiasts are working on their veranda when, suddenly, they find that a few screws are missing. Standing next to them is a cow chewing contentedly on the bag of screws. The sound of a chainsaw suggests how the two guys might be planning to solve this problem. In “Faces,” we are shown close-ups of the facial expression of a variety of DIY buffs. Emotions such as pain, despair, pride or anger are conveyed by images of wide-open eyes, flushed, perspiring faces, and the gritting of teeth. Super: “How much madness is there in you? Hornbach: There is always something that needs doing.”