Hornbach
Heimat, Berlin
[6.10.134]
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Hornbach: “The Infinite House” [15:91]# An online commercial for DIY chain Hornbach. A young man moves into a shabby little hut. Under the suspicious gaze of his neighbors, the hut slowly begins to change. It becomes bigger, and what it
houses inside proves to be a source of amazement to the first people that come to visit. Upon installing a bowling alley,
the man’s bid to win the hearts of his neighbors is complete. Yet this was by no means his last project. Super: “The infinite house. In every hut there’s a home.”
- Client Hornbach
- Ad Agency Heimat, Berlin
- Art Director Hendrik Schweder , Teresa Jung , James Hatt
- Copywriter Guido Heffels , Matthias Storath , Woof Wan-Bau
- Production Company @Radical.Media, Berlin
- Director Woof Wan-Bau