Hornbach
Heimat, Berlin
[5.13.042]
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Hornbach: “The Hornbach Hammer made from tank steel” [01:46]# In December 2012, DIY chain Hornbach bought a Czech BMP-1
Infantry Tank. Within six months, it was transformed into 7,000 limited edition hammers.
- Client Hornbach
- Ad Agency Heimat, Berlin
- Creative Director Guido Heffels, Kai Heuser
- Art Director Teresa Jung, Susanna Fill, Martijn Koster
- Copywriter Sabina Hesse, Mirjam Kundt, Gün Aydemir
- Production Company Big Fish, Berlin
- Director Tobias Perse
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