Hornbach
Heimat, Berlin
[5.16.022]
More Info
Campaign for the Hornbach DIY chain.
The German word “Heldenkranz” (“Crown of Glory”)
is used here as a euphemism for an almost-bald head, something to be “worn with pride.”
- Client Hornbach
- Ad Agency Heimat, Berlin
- Creative Director Guido Heffels , Teresa Jung
- Art Director Marie Legat , Lukas Kölling
- Copywriter Gunther Osburg
- Photographer Olaf Blecker
