![Hornbach](https://www.luerzersarchive.com/wp-content/uploads/2017/12/1460723_5_564a794e212aad4eeb7b3285b69672e1.jpg)
Hornbach
Heimat, Berlin
[6.17.117]
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Hornbach “Smashing The Cliche”
A woman is expending maximum effort in a bid to smash several clichés associated with being a woman, using a hammer held aloft to shatter some outsized clay figures. A sexily clad figure clinging to a pole, a cute-looking little princess, and an entire wall all subsequently succumb, biting the dust swirled up by this iconoclastic act.
Spot for home improvement retailer Hornbach.
- Client Hornbach
- Ad Agency Heimat, Berlin
- Creative Director Guido Heffels
- Copywriter Guido Heffels, Marlon Fischer
- Production Company Stink, Berlin
- Director Jones+Tino
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