Hornbach “Fluginsektenvernichter” (00:30)# Hornbach are well known for their eccentric adverts. “Always different, always fresh” seems to be the motto of their creatives. In both of these spots, Blixa Bargeld, lead singer of German avant-garde band “Einstuerzende Neubauten,” reads from the “Book of Hornbach,” and in the process turns wearisome tool descriptions into something more akin to concrete poetry.