Hornbach
Heimat, Berlin
[2.19.118]
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Hornbach “The Smell Of Spring”#
Men hard at work out in their gardens, sweating profusely in the sun when suddenly someone stop by to pick up their sweat-soaked garb.
Bagged-up and foil-wrapped, the clothes are subsequently shipped off to be sold – to the ecstatic delight of a young lady – as “The Smell of Spring” through a vending machine in an
Asian country. An interesting reverse take, one might be tempted to say, on those old dubious tales of teeniest’ panties sold through vending machines in Japan.
- Client Hornbach
- Ad Agency Heimat, Berlin
- Creative Director Guido Heffels , Felix Pfannmüller , Marlon Fischer
- Art Director Stefan Wittemann , Josefine Naß
- Copywriter Michael Maria Morgenbesser , Sandra Wulkow
- Production Company ANORAK Film
- Director Sam Hibbard