![Hornbach](https://www.luerzersarchive.com/wp-content/uploads/2005/03/32717.jpg)
Hornbach
Heimat, Berlin
[3.05.129]
More Info
Hornbach “Electro” + “Gardenpath”
(00:30) each #
DIY buffs really come into their own
with Hornbach. And, as we now know,
there is always something that needs to
be done around the house. In the new
home he is redecorating, the protagonist
in the first spot can reach the light
switch only by standing on a box. After
a day of hammering, screwing and drilling,
there is no further need for
the box. Claim: You will grow with every
little project. The woman in the second
spot learns this the hard way after
having put down paving stones in her
front garden. She steps back to admire
her work, but the door is now a little too
low to admit the DIY enthusiast, who
has also grown with this latest task she
embarked on.
- Client Hornbach
- Ad Agency Heimat, Berlin
- Art Director Tim Schneider, Marc Wientzek
- Copywriter Sebastian Kainz, Till Eckel
- Production Company Five Three Double Ninety (539090), Hamburg
- Director Kaspar Wedendahl
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